Hey, I’m Tshepo.

Brand & Creative Leader, Johannesburg.

I've spent a decade making sure enterprise brands show up right — on screens, in spaces, and across every channel that matters.

Hands on experience with 40+ enterprise brands

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WHO I AM

A decade of building brands that perform across digital platforms, physical spaces, and everything in between.

Current Role

Brand and Creative Lead,Sourceworx

Location

Johannesburg, HydePark

I am a Johannesburg-based Brand and Creative Lead with over ten years of experience across ten industries, building brands that are coherent, commercially effective, and consistent at every touchpoint. My work spans digital platforms, physical spaces, campaign media, broadcast creative, and manufactured brand assets. I do not operate in a single lane.

 

Over the course of my career I have contributed to more than 40 enterprise organisations, from global automotive manufacturers and pan-African FMCG groups through to government departments, sport federations, and entertainment brands. In every engagement, the standard has been the same: the brand must show up correctly, everywhere it appears.

 

My goal is to drive business performance through commercial creative efficiency, ensuring every visual, every message, and every touchpoint builds distinct, measurable, long-term brand equity while directly supporting short-term business objectives. Not aesthetics for their own sake. Creative that earns its place by moving the business forward.

 

I think in strategy and execute in design. I build for screens and manufacture for spaces. I embed into organisations, set the creative direction, and build the systems that maintain it long after any single project is complete. That full-spectrum capability, from the thinking to the making, is what I bring to every organisation I work with.

Specilialisation

Brand Identity · Digital & Physical Presence · UX/UI · OOH Media

Languages

English · Setswana · Afrikaans (Conversational)

CAPABILITIES

What I bring to the table

A decade of hands-on practice across every discipline from research to production.

01

UX Research & Strategy

User Research

Competitor Analysis

Usability Testing

User Personas

Journey Mapping

UX Audits

Experience Mapping

02

UI Design & Interfaces

Figma

Adobe XD

Responsive Design

Wireframing

Hi-fi Prototyping

Component Libraries

Design Systems

Dev Handoff

03

Brand Systems

Brand Identity

Brand Guidelines

Visual Standards

CI Compliance

Brand Governance

Sonic Branding

Style Guides

04

Adobe Creative Suite

Illustrator

Photoshop

InDesign

After Effects

Lightroom

Dreamweaver

Firefly

05

Digital Production

HTML5

CSS3

Email Design

Social Creative

Campaign Photography

OOH / DOOH

Motion

06

Strategy & Delivery

Agile Sprints

Sprint Planning

Design Reviews

Stakeholder Management

Brand Strategy

Marketing Strategy

WHAT I BRING

Six disciplines. Ready to deploy.

These are the capabilities I bring into any organisation I work with — as a Brand and Creative Lead, a Head of Brand, or a senior creative embedded in your team. I don't need a brief to get started. I need a standard to meet.*

01

Brand Asset Audit

I audit your brand before you spend another rand marketing it. I map every gap — the inconsistencies, the off-brand assets, the broken touchpoints — and give you a clear picture of what's costing you credibility and conversions right now.

02

Brand Performance

I build marketing strategy around commercial outcomes, not trends. Every campaign, channel, and creative decision I make is tied to what it actually moves — so your brand investment has a clear line to measurable results.

04

BillboardX — OOH & DOOH

I plan and place outdoor and digital out-of-home media that is strategically positioned, not just geographically placed. I know how a brand needs to show up in the physical world — and I make sure it does, at the right scale, in the right environment.

03

Brand

Production

I design and produce creative that performs — websites, digital campaigns, photography direction, video, print, and large format. Whether it lives on a screen or a wall, I take it from concept through to finished output, built to the same standard every time.

06

Brand Asset Management

I build and manage centralised brand asset systems — one source of truth for every logo, template, image, and guideline across every channel. No more off-brand assets in circulation. No more hunting for the right file. Your brand, organised and protected.

05

Inhouse X — Embedded Talent

I embed directly into organisations as a senior brand and creative resource — functioning as a fractional Brand and Creative Lead or helping build and lead an internal marketing function. Your brand standards, maintained from the inside.

CAREER

Experience timeline

Brand and Creative Lead

Sourceworx · Hyde Park, Sandton

Own the full brand and UX/UI design mandate at Sourceworx — from responsive web interface design and design system architecture through to usability testing, sprint participation, and stakeholder design governance. Built the complete Sourceworx digital identity, component library, and UX/UI standards from the ground up.

UX/UI Design  · Design Systems  · Usability Testing  · Agile Delivery · Brand Identity

Founder & Brand Creative Lead

Dikwe.Agency · Bryanston, Sandton

Founded and scaled a full-service brand and digital design consultancy serving 40+ enterprise clients across automotive, FMCG, sport, government, and corporate sectors. Delivered UX/UI design, design systems, brand identity, campaign creative, OOH media, and embedded marketing talent for Audi SA, Ford, VW, Nestlé, Tiger Brands, and Kaizer Chiefs across South Africa and pan-African markets.

Brand Strategy · UX/UI · Design Systems · Campaign Creative · OOH Media · Pan-African

Founder & Brand Systems Lead

Brandified PTY Ltd · Johannesburg

Specialised brand merchandise and physical production business across four verticals — revvCo (automotive), nuraCo (healthcare), dsplyCo (display), giftCo (corporate gifting). Translates digital brand standards into quality physical brand assets, managing vendor networks, production briefs, QA, and end-to-end delivery.

Brand Production · Merchandise ·  Vendor Management · QA

Vice President

Roller Sport South Africa · Pretoria

Senior governance role responsible for strategic direction, national programme management, and multi-stakeholder engagement for the national governing body of roller sport in South Africa.

Governance ·  Stakeholder Management · National Sport

Sport and Recreation Coordinator

Sport and Recreation South Africa · Pretoria

Coordinated national sport development programmes within a national government department, gaining exposure to public sector operations, programme coordination, and management of large-scale national projects.

Government ·  Programme Coordination · Sport Development

Elite Inline Speed Skater

Team South Africa · International Circuit

Represented South Africa at World Championships across Europe and South America. First South African to win an international inline speed skating event (Italy, 2010). Nominated for South African Sports Awards Newcomer of the Year, 2011.

World Championships · International Competitor ·  SA Sports Awards Nominee

IMPACT

Brands I've contributed to.

From global automotive manufacturers to pan-African FMCG giants — every engagement delivered to the same uncompromising quality standard.

Click on logo to read case study.

TOOLBOX

Tools & Software

The full stack of tools I use daily — from design and motion through to AI-assisted creative workflows.

Design & UI

Figma

Adobe XD

Miro

FigJam

Canva Pro

AI — Image Generation

Adobe Firefly

Canva Magic Media

Midjourney

DALL·E 3

Google Gemini

Ideogram

Leonardo.ai

Adobe Suite

Illustrator

Photoshop

InDesign

After Effects

Premiere Pro

Acrobat Pro

Firefly

Dimension

Express

AI — Productivity

Claude (Anthropic)

ChatGPT

Grammarly

Presentations

Claude (Anthropic)

ChatGPT

Grammarly

Canva

Adobe Photoshop

Microsoft Office

Word

Excel

PowerPoint

Teams

Outlook

Projects

Collaboration

Notion

Slack

Trello

Google Drive

Dropbox

HubSpot

Bitly

Typeform

CONTACT

Let's build something

worth remembering.

Whether you need someone to lead your brand from the inside, direct your creative output, or build the systems that keep your brand consistent — I'm open to the conversation.

Email

tshepomodikwe@gmail.com

Phone

079 360 2964 | 062 470 8920

Location

Johannesburg, Gauteng.

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© Tshepo Modikwe 2026/7